88 Play Piano Branding

88 Play Piano Branding
88 Play Piano is a self-guided system to learn to play piano in just 8 lessons.

Challenge
Create a brand logo and course materials for 88 Play Piano.

Strategic Insight
Color-coded system will outline the four sections of the program. Clear branding and bright colors reinforce the ease of use for students.     

Tactical Execution
The “88” in the name is formed into musical notes, setting the category of music. Sections of study are branded in unique colors, with clear bold numbers that guide lesson progression.

Results
88 Play Piano now has a consistent brand look, and stands out from competition with a professional look.

Credits
Agency: Stealth Creative
CD: Rob Fleming
Art Direction/Design: Carolyn McMahon