RCN "Life" Campaign
RCN is a regional telecom operator in several large markets including: Chicago, Boston, Philadelphia, Washington DC and New York city.

Challenge
Highlight the benefits of RCN cable, internet and phone in a meaningful way.

Strategic Insight
Engaging headlines can be paired with various imagery to highlight benefits of service, all made possible by RCN.

Tactical Execution
Bright modern photography matched with bight fields of color that tie into the image creates a container that can hold messaging. The color palette is wide open in this campaign keeping the look fresh.

Results
The flexible campaign ran until RCN began a rebrand in 2012. Easy-to-follow campaign made it simple for regional ad agencies to maintain a consistent brand look.

Credits
Agency: Stealth Creative
CD: Rob Fleming
Concepting/Art Direction/HL copy: Carolyn McMahon