Raymour & Flanigan Email Design System
Challenge
Create a design system to make retail emails faster to create (and dev) and more cohesive with new Brand look.
Tactical Execution
I lead several concepting sessions with R&Fâs in-house agency, to brainstorm ideas and get some insight on how to translate their current branding to work in the email channel. We then created a design system in Figma â and after some joint sessions, we landed where everyone was happy with the look. We then wrapped up the documentation and built out email modules in Bloomreach so it would be a seamless handoff between Design and Dev.
Credits
Agency: Ansira
Design/UX: Carolyn McMahon
UX support: Lex RegHolz
From concepting collaboration session
Brainstorm/concepting board
Ideas of how to incorporate handwritten text (as image) to match Brand Guide
Sample frames from Design System