Challenge
Create a series of print ads that showcase how Easton Town Center is a unique shopping destination.
Strategic Insight
Easton Town Center has a sophistication other malls don’t. From one-of-a-kind stores to entertainment all day long, Easton isn’t an ordinary mall.
Tactical Execution
The headline “The difference is Day and Night” is a play on words, reinforcing the idea that Easton is a unique shopping experience and that it provides entertainment day and night. The main visual of a simple object split into its day/night forms is bold and attention grabbing.
Results
While this wasn’t the chosen direction, this creative pitch ultimately won our agency AOR for this client.
Credits
Agency: Lord, Sullivan, and Yoder
Concept/Art Direction: Carolyn McMahon
