Britches Brewery

Britches Brewery
Craft wine and cider brewer in Columbus, Ohio.

Challenge
Create a brand for GitSome and Dick's Hard Cider. Execution needed to be kept simple, as this was a startup operation.

Tactical Execution
Kraft paper labels allow for handwritten batch numbers. Torn paper reinforce the hand-crafted nature of this small brewery. Product line expanded to include a gift basket that carried branded gifts for couples concealed in kraft pillow boxes tied with a classy black ribbon to match the bottle design.

Credits
Agency: Carolyn McMahon
Concept/Design: Carolyn McMahon