Knology Business Branding
Knology was a regional telecom provider in the Southwest and South Dakota regions of the US.

Challenge
Create a separate brand identity for Knology Business that sits seamlessly into the existing residential Knology brand.

Strategic Insight
Incorporating “Business” with the original logo will leverage the equity in the Knology residential brand.

Tactical Execution
New logo not only attaches to the existing residential logo, but the addition of the “K” icon is the launching point for the whole business brand look.

Campaign launch featured small business owners and ‘open’ signs: the symbol of a small business. The headline “We’re Invested in You” sets Knology Business up as a partner while empowering small business owners in their success.

Print ads, Outdoor, store signage and decals for small business doors were all elements of the campaign.

Results
The successful launch of this brand was instrumental in Knology in its merger with WOW! Cable and Internet.

Credits
Agency: Stealth Creative
CD: Rob Fleming
Concept/Art Direction: Carolyn McMahon