Angels Arms Fashionista Invite
Angel's Arms is a non-profit based in Saint Louis, MO. Their mission is to keep siblings in foster care together in group family homes. Fundraisers are their primary way to raise the funds needed to staff and run these homes.
Challenge
Create a creative campaign for the Angel’s Arms annual “Fashionista” Event.
Strategic Insight
A consistent look from the invite to the event will reinforce Angel’s Arms legitimacy as a non-profit that is worthy of support.
Tactical Execution
Stylish event icon showcases various parts of the event experience. Fashionista Event was a fashion show, boutique shopping and luncheon. Fuchsia palette speaks to heavy female audience and stands out in the event venue.
Results
Angel’s Arms had a sold-out event, and the creative work also secured my position on their Marking Committee.
Credits
Agency: Momentum Worldwide
CD: Suzanne Gheridini
Concept/Art Direction: Carolyn McMahon
