Urban Chesnut Brewing Company
Challenge
Clearly communicate details of product selection while standing out from the competition on the shelf and living as part of the larger UCBC brand.
Tactical Execution
Each beer has its own unique design and support materials. Beyond the label art, common creative needs are tray displays, posters, in-store signage, and product sheets.
Results
Retail stores and bars have used promotional materials and feedback has been positive.
Credits
Agency: Stealth Creative
CD: Dan O’Saben
Concepting/Art Direction: Carolyn McMahon
Copy: Brian Reinhart
Promotional posters for various UCBC Beers
Winter White Ale Design: 2021 / Illustrations and Design by Carolyn
Beer tap trailer design for Purina + UCBC Collaboration “Raise a Pint for Pets” to support shelter pets in the St. Louis area.
Winter White Ale Label Design: 2021
Can wrap design to incorporate 10 Year Anniversary crest.
3’x8’ Banner for Amsterdam Tavern to support the Amsterdam Pils Beer.
In-store tray topper for Zoo Bier to support the St. Louis Zoo.
In-store tray topper for Li’l Fritz Beer - new summer of 2021.
Zwickel Beer Delivery Truck Wrap