Bootheel Tractor Parts
Located in the Bootheel of Missouri, Bootheel Tractor Parts specializes in used tractor parts distribution.
Challenge
Differentiate Bootheel Tractor Parts from ordinary junk yards and other used parts distributors.
Strategic Insight
With an industry-leading guarantee, vast inventory and specialized mechanics, Bootheel Tractor Parts is truly unique.
Tactical Execution
Key messaging points were presented in monthly direct mail, newsletters, emails and with employee-facing creative.
Results
We were able to change the face of the brand over time to position Bootheel Tractor Parts as a trusted partner for the farm industry.
Credits
Agency: Stealth Creative
CD: Rob Fleming
Concept/Art Direction: Carolyn McMahon