Weekends Only Furniture Vignettes
Challenge
Available manufactures’ photography was problematic to use since not all items featured might be available to purchase in this market. Our challenge was to create a library of photography to be used across various media utilizing Weekends Only furniture and accessories.
Strategic Insight
Vignettes were created showing customers showcasing various room designs and how various styles “work together” to create a unique look.
Tactical Execution
Eight room vignettes were shot in one empty model home across two days. We moved all the furniture in, assembled it, dressed the rooms, and captured the rooms. In a separate shoot, the silhouetted vignettes were shot in a Weekends Only store, using furniture on the showroom floor and created on the spot. I acted as the art director and set designer with the assistance of buyers from WEO.
Credits
Agency: Stealth Creative
CD: Dan O’Saben
Art Direction: Carolyn McMahon
Photography: Chris Malacarne
Stylist: Shaney Malacarne
