Verizon Wireless National Retail

Verizon Wireless National Retail
Verizon Wireless is a national wireless telecommunications provider.

Challenge
Adapt approved branding campaigns for Point-of-Sale Display at 15 different National Retailers and create launch campaigns for new big box retailers.

Strategic Insight
In the case of Home Depot, we created a campaign to link a new, unusual product offering to other products a customer is accustomed to finding in a hardware store. 

Tactical Execution
Strike a balance between approved Point-of-Sale creative to be in compliance with various National Retailers and their display guidelines.

Results
Verizon footprint was owned as much as possible in crowed retailer environment.

Credits
Agency: Momentum Worldwide
CD: Suzanne Gheridini
Concept/Art Direction: Carolyn McMahon
Concept/Copy: Jenny Ruble