CTV Rebrand Campaign

CTV Rebrand Campaign
CTV (formerly Cable TV of East Alabama) is a telecom operator in East Alabama.

Challenge
Cable TV of East Alabama (CTVEA) was losing subscribers to new deep-pocketed competition.

Strategic Insight
Rebrand starts with the name: Cable TV of East Alabama was both dated and limiting.

Tactical Execution
Meet BEAM, powered by CTV. "BEAM" stands for "Bringing East Alabama More" This campaign gave us a structure to talk about improvements and assets of CTV. A clean, streamlined look also brought them into modern times, and the red, white and blue color palette leveraged CTVEA equity.

Results
CTV won a 2017 CableFax award for "Independent Marketing Initiative of the Year" for this rebrand campaign. 

Credits
Agency: Stealth Creative
CD: Rob Fleming
Concept/Art Direction/HL Copy: Carolyn McMahon
Concept/Copy: Brian Reinhardt