RCN/Tivo Video
RCN is a regional telecom operator in several large markets including: Chicago, Boston, Philadelphia, Washington DC and New York city. RCN has partnered with Tivo, a leader in home DVR services.
Challenge
Promote the features of Tivo and RCN video.
Strategic Insight
Highlight lesser know features to show all the capabilities of Tivo.
Tactical Execution
Series of 6 spots produced on a limited budget showing off the features of Tivo: “awesome in a box” with advanced searching, superior recording storage space, Pandora radio, Tivo suggestions, and Wishlist.
Results
Higher interest was shown in RCN’s Tivo offering with these spots.
Credits
Agency: Stealth Creative
CD: Rob Fleming
Concept/Art Direction: Carolyn McMahon
Concept/Copy: Brian Reinhardt
