Country Bob's "IT Sauce"

Country Bob's "IT Sauce"
Country Bob's line of Sauces and Seasonings are available across the midwest and south. 

Challenge
Drive Country Bob’s sales and stand out in the crowded sauce category.

Strategic Insight
Country Bob’s All-Purpose Sauce is great on so many foods, even unexpected food choices.

Tactical Execution
The IT Sauce is born. With this simple “ ___________ IT” structure, we showcased a variety of foods with directional headlines such as “Grill IT”, “Baste IT” and “Dip IT” that educate customers in the versatility of Country Bobs.

Results
This first (ever) advertising campaign for Country Bobs was a huge success, bringing them increased sales and earning them name recognition. Also, leveraging their yellow neck wrap helped them stand out on the retail shelf.

Credits
Agency: Stealth Creative
CD: Rob Fleming
Concepting/Art Direction/HL copy: Carolyn McMahon
Copy: Brian Reinhardt

The first ever branding campaign developed for Country Bob's - The Original All Purpose Sauce.

This IT Sauce campaign was designed to showcase various (and sometimes unexpected) food pairings with Country Bob's.

On TV and digital media, the Country Bob's bottle was held on screen help the consumer find the product on the retail shelf.