Enterprise General Aviation Print
Enterprise Rent-A-Car is an American car rental company headquartered in Greater St. Louis, Missouri.

Challenge
Create a series of two print ads to launch the General Aviation division of Enterprise Rent-a-Car.

Strategic Insight
From your wings to our wheels: Education is needed to let private pilots know they can connect directly with Enterprise for their rentals from a FBO.

Tactical Execution
“If You Could, You Would” speaks directly to pilots who’ d rather fly all the way to their destination in a humorous way. “Meet Your Ground Crew” turns common aviation lingo as an introduction to Enterprise.

Results
Positive feedback was received from local agents. Additionally, this first ad won a Reader’s Choice award.

Credits
Agency: Momentum Worldwide
CD: Suzanne Gheridini
Concepting/Art Direction: Carolyn McMahon
Copy: Dick Zemple