FREELANCE DESIGN

Easton Town Center "Post-Mallism"

Easton Town Center "Post-Mallism"
Easton Town Center is an indoor and outdoor shopping complex in northeast Columbus, Ohio.

Challenge                               
Create a series of print ads that showcase how Easton Town Center is a unique shopping destination.

Strategic Insight
Easton Town Center has a sophistication other malls don’t. From one-of-a-kind stores to entertainment all day long, Easton isn’t an ordinary mall.

Tactical Execution
Combining famous European Impressionist paintings with modern photos of the Easton area showcase Easton as a destination and not an errand.

Results
Our clients liked this direction so much, the contractor Steiner used it for themselves. The “Post-Mallism” ad also won a local Addy Award.

Credits
Agency: Lord, Sullivan, and Yoder
Concept/Art Direction/HL Copy: Carolyn McMahon

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