Homewav Rebrand
Homewav is an industry leader in the video-visitation technology to support inmate communications.
Challenge
Update Homewav brand and make it a reflection of the new management and direction of the company.
Strategic Insight
New logo/brand should reflect easy-to-use technology Homewav provides.
Tactical Execution
Modern logo uses friendly typeface matched with an icon that speaks not only to the “touch” technology but also to a simple user experience on both the facility and family side of the visitation experience.
Results
The new Homewav brand look has helped the client stand out in a competitive category.
Credits
Agency: Stealth Creative
CD: Rob Fleming
Art Direction/Design: Carolyn McMahon
