Windows Phone Series
Microsoft smartphones, mobile devices with Windows 10 built in.

Challenge
Create print campaign to launch the Windows Phone.

Strategic Insight
Ads should demonstrate the integration between your PC and phone.

Tactical Execution
Photos seamless tie imagery from PC to phone screen. “Go with the flow” and “Bring your life together” headlines reinforce this message of cohesiveness.

Results
Visuals were received as intriguing and engaging.

Credits
Agency: Momentum Worldwide
CD: Suzanne Gheridini
Concepting/Art Direction: Carolyn McMahon
Copy: Jenny Ruble