UCBC & Purina Bar K

UCBC & Purina Bar K

Challenge
Create UCBC + Purina branded interior and exterior bar environments for the new BarK dog park coming to Saint Louis, MO.

Tactical Execution
The inside container bar features a larger-than-life Urban Underdog – the featured beer for this partnership. The outside space features the “Raise a Pint for Pets” call to action for the Urban Chesnut Brewing Company & Purina partnership. (Both are under construction as of Oct 2021)

Results
Urban Chesnut first shared the image of the interior Urban Underdog bar in early October and general feedback from the community was extremely positive.

Credits
Agency: Stealth Creative
CD: Dan O’Saben
Concepting/Art Direction: Carolyn McMahon