Country Bob's "Signature Sauce"

Country Bob's "Signature Sauce"
Country Bob's line of Sauces and Seasonings are available across the midwest and south. 

Challenge
Explore sampling opportunities for Country Bob’s sauces.

Strategic Insight
A baseball sponsorship is a good fit for Country Bob’s demographic and the seasonality of grilling.

Tactical Execution
A classic Americana look was created for the “ Signature Sauce of the St. Louis Cardinals”. Sponsorship was activated in Busch stadium with wall decals, giant bottles and neon signs, while special edition bottles and shippers leverage the partnership in-store.

Results
2016 Busch stadium attendance of ~3,444,490* provided large sampling opportunity. In-store, special edition bottles and shippers opened new retail channels for Country Bob’s. Overall sales showed a positive impact from the sponsorship as well. The sponsorship has been renewed for year.

Credits
Agency: Stealth Creative
CD: Rob Fleming
Art Direction/Design: Carolyn McMahon
Copy: Brian Reinhardt

*2016 Busch Stadium attendance