Knology SecurityPak Campaign
Knology was a regional telecom provider in the Southwest and South Dakota regions of the US.
Challenge
Develop a campaign to launch a new security product from Knology: SecurityPak.
Strategic Insight
Showing scenarios living without a security product can highlight the benefits of SecurityPak and encourage customers to sign up.
Tactical Execution
“We Protect you from all kinds of Cookies” shows a mishap in a humorous way. Subhead/tagline of “Optimize. Back Up. Share. Protect” reinforce the benefits in a quick way.
Results
Knology customers signed up for the service, and this service offering continued until the company was sold.
Credits
Agency: Stealth Creative
CD: Rob Fleming
Concept/Art Direction/Design: Carolyn McMahon
Concept/Copy: Marcus Eder
Production: Antidote Studios & Black Truck Productions
