Knology "The Other Guys"
Knology was a regional telecom provider in the Southwest and South Dakota regions of the US.
Challenge
Compete against deep-pocketed competition new to the area.
Strategic Insight
While product offering and pricing is competitive against competition, Knology can stand out with their superior customer service experience.
Tactical Execution
Demonstrate how “The Other Guys” do business with humorous examples of what should be simple tasks made overly complicated.
Results
Knology remained competitive in its footprint and had positive feedback from its subscribers.
Credits
Agency: Stealth Creative
CD: Rob Fleming
Concepting/Art Direction: Carolyn McMahon
Concepting/Copy: Marcus Eder
Production: Antidote Studios
