ViaWest "Transformation"
Experts in IT and Infrastructure solutions, ViaWest offers a full-suite of IT services, from cloud storage solutions, colocation to IT consulting to meet business needs now and in the future across their 30+ data centers.
Challenge
Transform the ordinary data center tour experience.
Strategic Insight
Demonstrate transformation not only in content but in seamless hardware integration with the element of surprise for viewer.
Tactical Execution
Tech-forward graphics support modern technology. Bright colors stand out in a bleak, clean environment. Use of icons demonstrates ease of use and seamless data integration.
Results
While originally designed as a data center transformation, the client loved the “Bright on White” visual concept so much, it is being developed into the new brand look for Via West.
Credits
Agency: Stealth Creative
CD/3D: Rob Fleming
Concepting/Art Direction: Carolyn McMahon
