Knology "I Can" Campaign: Up Close
Knology was a regional telecom provider in the Southwest and South Dakota regions of the US.
Challenge
Develop a creative campaign to run throughout the year in all markets.
Strategic Insight
The “I Can _______” structure is flexible enough to work for all products and can provide a sense of empowerment to customers while highlighting the benefits of Knology.
Tactical Execution
Campaign look was evolved over 4+ years with the “I Can” mantra being the consistent thread. The last iteration of “I Can” was localized for each area in the Knology footprint.
Results
"I Can" became an internal mantra as well -- working to define Knology's culture and value system.
Credits
Agency: Stealth Creative
CD: Rob Fleming
Concepting/Art Direction/HL copy: Carolyn McMahon
Concepting/Copy: Marcus Eder
