Spectrum Business GIG+
Spectrum Business is a national provider of scalable, fiber-based technology solutions for America's largest businesses.
Challenge
Create an extension of the Spectrum Enterprise brand to showcase the all-fiber GIG+ network available in select cities across the country.
Strategic Insight
Customized marketing materials for each market will speak directly to IT decision makers about Spectrum’s superior network.
Tactical Execution
Starting with customized microsites for each city, the GIG+ campaign consisted of a series of print ads and advertorials with additional infrastructure reports and maps that highlighted the details of the network build. In addition, new parallax images were created for the company website.
Then the GIG+ Innovators program was introduced. Through a nomination process, businesses that use the GIG+ network could be featured on the web and in print advertising alongside Spectrum Business.
Results
Response exceeded industry norms and client goals including 24,000 unique visitors, 2,820 content downloads and high engagement with local sales teams.
Credits
Agency: Stealth Creative
CD: Rob Fleming
Concepting/Art Direction: Carolyn McMahon
Copy: Brian Reinhart
