Teladoc Health Design System & Email Design
Challenge
Create a cohesive brand look for Teladoc emails that aligns with the Teladoc brand. I was brought in to lead the project after two teams had failed to make the client happy.
Tactical Execution
After a brand download and stakeholder interviews, I created several example emails to guide a conversation and get the client and in-house design team on board. Once we had the approval to move forward on the look, we created the full design system in Figma including documentation, styles, and components so we could quickly create emails with pre-determined modules.
Credits
Agency: Ansira
Design/UX: Carolyn McMahon
UX support: Lex RegHolz
Copy: Kelly Valdez
Key frames from Figma Design System
Welcome email template
Welcome Journey email templates
Upsell Journey templates, T2 had versions for each speciality & family/singles
ReEngagement Journey Email templates
Inactive Journey Email templates