Wahl Professional
Wahl is a global brand consisting of professional, personal and animal product lines of clippers and supporting products.
Challenge
Create brand materials that push the Wahl Professional brand forward.
Strategic Insight
Collateral and website need to be elevated to reflect the current professional brand reputation and market position.
Tactical Execution
Three mood boards were created in conjunction with wireframes to flesh out creative direction including text, design elements and textures.
Results
Website feedback from the education team and barbers around the country has been positive. We are currently preparing to create a new video that will showcase the American Barber experience worldwide.
Credits
Agency: Stealth Creative
CD: Rob Fleming
Art Direction/Design: Carolyn McMahon
Copy: Brian Reinhart
Videography: Preston Guerra
Dev: Joe Duffin, Joe Black
