Scarlet Traditions Branding
Columbus, OH based fine arts photography company.

Challenge
Develop logo and branding for architecture/collegiate photographer: Scarlet Traditions.

Strategic Insight
Leveraging collegiate symbolism shows of unique niche.

Tactical Execution
Bold red and black carry regal imagery. Red also reinforces the name “Scarlet” while standing out on the packaging and edition prints.

Credits
Agency: Carolyn McMahon
Concept/Design: Carolyn McMahon