Madison Mutual Insurance Branding

Madison Mutual Insurance Branding
Madison Mutual is dedicated to providing superior personal lines of insurance products to policyholders in the midwest region.

Challenge
Create a consistent and professional brand look for Madison Mutual Insurance Company.

Strategic Insight
Madison Mutual Insurance needs a fresh look to compete against larger competitors.

Tactical Execution
Pairing bright, clean contemporary imagery with the original logo will modernize the brand. Carefully organizing hierarchy of messaging will make materials easy for customers to understand and agents to use in the selling process. Additionally, expanding the color palette to moving to modern synthetic paper selections support this modern brand look.

Results
Positive feedback received from both clients and customers.

 Credits
Agency: Stealth Creative
CD: Rob Fleming & Carolyn McMahon
Art Direction/Design: Carolyn McMahon